Hard rock instals first signs of new atlantic city casino

Workers at the site of Hard Rock Hotel & Casino Atlantic City mounted on Friday the first sign that will identify the newest addition to Atlantic City’s legendary Boardwalk.

The property is slated for June 28 opening.
The former Trump Taj Mahal casino resort is currently being redeveloped into what would begin operating as a Hard Rock gaming and entertainment complex in less than two months now. The property closed in October 2016 amid a heated workers’ strike.

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Its former owner Carl Icahn sold it to Florida-based Hard Rock International in the spring of 2017. The company said back then that it would invest more than $500 million to convert the property into a rock-and-roll-themed casino resort, replacing Taj’s iconic minarets with the Hard Rock brand’s signature guitars and related memorabilia.



On Friday, workers lifted the the eight-foot tall ‘Hard Rock Hotel and Casino’ gold letters that would identify the resort. The letters were emblazoned 11 stories above ground on the property’s exterior overlooking Pennsylvania Avenue. Their installation represented an important milestone ahead of the hotel and casino resort’s planned June 28 grand opening.
Hard Rock Atlantic City reached another milestone earlier this week by hiring its 3,000th employee. Leonard Coleman, a 54-year-old craps dealer from Atlantic City, was extended the 3,000th offer of employment by the major gaming and entertainment operator to work at its newest property. Hard Rock said that it is planning to hire about 500 more people by late June.

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Casino License Hearing
Hard Rock’s Atlantic City resort still needs to obtain a license from the state’s Casino Control Commission. Local media reported that the gaming regulator will hold a casino license hearing for the new property on Wednesday, May 9.
Top officials at the new resort, including President Matt Harkness, investors Jack Morris and Joseph Jingoli, as well as Hard Rock International CEO and Chairman Jim Allen will also need to be heard in front of the Casino Control Commission in order to be granted the green light to operate a gaming property on the Atlantic City Boardwalk.

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Hard Rock will not be the only property to open in Atlantic City this summer. The former Revel, now Ocean Resort Casino, is too gearing up for a summer launch. An opening date is yet to be revealed, but according to reports from local media, the property might launch on the same day as Hard Rock’s resort.

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Revel closed in 2014 after just two years of operation. The property was first bought by Florida developer Glenn Straub who eventually sold it to its current owner, Colorado-based development industry veteran Bruce Deifik.
The businessman bought the property for $200 million and is investing just as much into its renovation and preparation for reopening. Earlier this week, construction workers brought down a wall at the resort’s casino floor. The wall will be replaced with a staircase that will allow foot traffic into the gaming facility directly from the Boardwalk.