A one-day broadcast, LIONS Decoded will deconstruct the sector’s very best rating ingenious paintings with inspirational reside and on call for content material, insights and interviews. 

The worldwide Lions Creativity Document will release at LIONS Decoded with the authentic scores printed reside all over the day. 

9 September 2021 – LIONS publicizes the primary LIONS Decoded, a one-day broadcast of reside and on call for content material and insights, deconstructing the highest-ranked ingenious paintings on the earth. That includes at the back of the scenes interviews with world-leading creators, Decoded takes position on 17 September 2021, 3pm BST.

The brand new-look Lions Creativity Document will even release at Decoded and authentic world scores will probably be printed reside all over the day, environment the worldwide benchmark for ingenious excellence, together with: very best rating town and site; company by way of area; best acting Ingenious Director, Artwork Director and Copywriter of the Competition; and the Ingenious Emblem of the Competition by way of sector, together with Media & Leisure, Healthcare, and Meals & Drink. 

Unique interviews with mythical trade audio system will discover what it takes to rank very best on the earth, highlights come with: Nisha Ganatra, Movie Director/Manufacturer, Clear, and director of Grand Prix Lion-winning “#wombstories”. 

Ambitious World Leader Ingenious Officer, Susan Credle, will speak about FCB’s upward thrust to turn out to be Cannes Lions’ Community of the 12 months 2021; and Sergio Gordilho, Leader Ingenious Officer, will dissect the good fortune at the back of Africa Company securing the Cannes Lions’ no.1 ranked LATAM Company 2021 spot. An interview with Cannes Lions’ no.1 ranked Director of the Competition will practice the reside announcement. 

Decoded has been created for LIONS Contributors and it’s designed to lend a hand the worldwide Club group to be informed and be impressed, finishing with an interactive night time ‘Meet Up’, bringing other people in combination in real-time. During the day, Contributors will probably be tuning in from around the globe, from Tokyo to São Paulo, to look 10 multi-Lion-winning concepts deconstructed and delivered to lifestyles, along authentic streaming spouse, YouTube. 

The worldwide skill at the back of the paintings will percentage the methods and processes for good fortune in a chain of In the back of the Scenes movies to discover what it in reality takes to win a Lion, together with: 

“Can not Contact This” for Cheetos by way of Goodby, Silverstein & Companions, offered by way of Rachel Ferdinando, Senior Vice President and Leader Advertising Officer, Frito-Lay North The usa; R/GA USA’s “Excellent Owl” for Reddit, offered by way of Ellie Bamford, Senior Vice President, World Head of Media and Connections, R/GA; “Naming the Invisible by way of Virtual Beginning Registration”  with Hamza Amjad, Senior Ingenious Director, Telenor Pakistan and group; and 72andSunny’s “Swipe Evening” for Tinder, offered by way of Kate Morrison, Director of Manufacturing & Reilly Baker, Senior Author, 72andSunny, along Paul Boukadakis, VP of Particular Tasks, Tinder

Legit Tune Spouse, Common Tune along affiliate spouse, Elias Tune, will provide a consultation entitled “Audio Branding”, uncovering the significance of audio id in attractive audiences thru sound-activated units like Siri and Alexa.

Developments and insights from the Lions Creativity Document will probably be shared all over LIONS Decoded, offering the worldwide group with a definitive set of scores that set the bar for the trade. This 12 months, the document has been prolonged with extra issues, insights and interviews and will probably be to be had to obtain for all LIONS Contributors and subscribers to The Paintings. 

Simon Cook dinner, Managing Director, LIONS, mentioned, “We designed LIONS Decoded as very important studying for our group and to turn what it takes to create world-class ingenious and efficient paintings, going at the back of the scenes to deconstruct Lion-wining creativity.

Susie Walker, VP, Perception & Awards, LIONS, added: “Being ranked within the Lions Creativity Document is a huge fulfillment and that is the primary time now we have printed the scores reside, along the tales and insights at the back of the paintings. In case you’re within the industry of creativity, listening to immediately from the ingenious minds at the back of Lion-winning good fortune is inspiring and will make stronger a step-change in ingenious excellence.”

Gaelle Comte, SVP, Club, LIONS, commented: “We need to be certain that our world LIONS Club group no longer most effective has get admission to to a year-round occasions sequence, but additionally a toolbox of actionable insights and gear to make stronger private and inventive building around the 12 months.


Need to enroll in us?

LIONS Decoded is incorporated as a part of LIONS Club, the sector’s greatest ingenious community of other people and companies to force skilled, private and societal development thru creativity. LIONS Contributors obtain unique get admission to to occasions, content material and networking alternatives throughout the 12 months. Annual LIONS Club is €249 and is complimentary for all Cannes Lions award winners.

The total agenda is now survive the LIONS Club platform.

Watch the trailer

Know about LIONS Decoded and Club:

https://www.canneslions.com/about/information/2021/lions-decoded – Manila Information-Intelligencer

Jonathan Bennett Manila Creativity